Over the past five years, companies like IndieGoGo, Kickstarter, Crowdfunder, and Patreon have all been making big changes in the world of personal and professional projects. Instead of going to an Angel Investor or going hugely into debt, companies around the country are going directly to the market for funding.
This offers a number of benefits, but the primary one is that control and ownership of the project remains intact with the person who came up with the idea. That kind of control is very important to young companies, as it means the culture, direction, and vision of the company or project goes in the direction that they want it to; not in the direction that will make the most money fast. So the vision, idea, and decisions rest solely in the hands of the person running the campaign and company. That can be a lot of responsibility to handle, but it allows for a lot of flexibility too.
The other primary benefit is knowing if the project is marketable. Kickstarter, CrowdIT, and IndieGoGo are premier platforms for testing the market viability of a project. Before a crowdfunding campaign is complete, the organizer will know if their idea can sustain itself. If there is a lot of interest and the company is well funded quickly, then there is a lot of demand for the product. If there is only marginal interest, and the company barely succeeds, then they know they need to rework some of their project to make it better. (Customer feedback and engagement is crucial here, and every platform allows for this.)
Qiwi Trails Hosting offers several services related to getting a crowdfunding campaign off the ground, including custom tools for mapping out costs to an in-house editor for setting the tone for all communications to the customer. Each platform is different, where Patreon focuses on individual artists and content creators, Kickstarter pushes for creativity and small businesses, with a focus on self-created content. Whatever the goal, Qiwi Trails Hosting can help pick the best platform, plan and manage costs, develop rewards, and advertise the project.
If you’re thinking of starting a crowdfunding campaign, reach out to us, and we’ll help you plan out something successful and fun.